What you're selling actually matters WAY LESS than whether or not people like you. It's counterintuitive because, in the rest of our lives, it's drummed into us that following the herd is for chumps, we should march by the beat of our own drummer, buck those trends! But when someone is thinking about hiring you or buying your courses and money is involved – especially if it's a LOT of money – they want to know what they're getting, sure, but mostly...Read More
It's a common problem — you started a great blog but you don't know how to turn it into an actual customer base. You know, people who love you and want to hire you and give you money?
You only have one chance – their first visit – to make them a repeat reader. So it's to your advantage to make it super, duper easy for people to subscribe to your content.Read More
Pinterest is popular for the same reason Martha Stewart is famous – we like to admire the work of talented people with seemingly endless free time for crafts and secretly hope that they get hit by a bus. Honestly, I'm just not that into it. But if you're an entrepreneur, you need to be on Pinterest. So what's a girl to do? This is my super simple strategy for managing Pinterest without hating your life.Read More