Hey, I’m
Erin Gibson.
I help coaches and freelancers turn their one-on-one services into polished, profitable online courses, so they can live life on their own terms.
I’m an Online Course Strategist living in Lititz, Pennsylvania.
I’m also an internet dinosaur and I’ve had my claws in the online freelance world for over 20 years.
<velociraptor noises>
I believe that online courses are the way forward for overworked freelancers and coaches who are stretching themselves too thin. I help my clients productize their one-on-one services, so they can grow their businesses in a sustainable way.
One thing I’ve learned: There’s always a hot new strategy in the online course world.
Maybe you’ve tried a few of them.
Typically, these strategies focus on profit over people.
They preach a “quick and dirty” mentality, rushing out half-assed courses using scammy sales tactics that leave course creators feeling stressed out and like they’re taking advantage of their own audience.
I know all about how damaging the wrong strategy can be to your business AND to your confidence.
I know because more than a few course creators who have invested in those get-rich-quick-with-courses strategies have hired me to straighten out their curriculums, tune-up their content, and fix their funnels after their courses flopped.
As an entrepreneur who lives with anxiety and a low tolerance for bullshit, I don’t play that way.
I believe in course launch strategies that are, first and foremost, reasonable and humane; both to you and to your customers.
You shouldn’t have to run yourself into the ground to launch a course. You shouldn’t have to trick people into buying it to be profitable. Your students should get the delicious experience and results that they paid for.
My job is to guide you through a simple, methodical strategy, so you can design, build, and launch a killer course that takes your business to the next level.
Here’s the TL;DR
WHAT I DO
Online Courses
A solid curriculum is the backbone of every successful course. Your lessons and your unique teaching style are what turn your students into raving fans who support everything you make. I’ll guide you through planning all of it.
Sales Pages + Funnels
A gorgeous sales page and a sales funnel that converts are the next step. I’ll help you create a simple, efficient sales funnel and process that brings the right people to your course and turns them into happy customers.
Launch Planning
Real Talk: Launches can be stressful, but they don’t have to suck. We’ll plan your launch from A to Z, so you know exactly what needs to happen when. After your first live launch, we’ll evergreen your course, so it sells year-round on autopilot.
Years of freelance
years of course design
Client courses launched
Cups of coffee consumed
Things I will argue to my f’ing grave, aka:
Core Company Values
A short list of hills I’m willing to die on.
The world needs your knowledge and your brainpower is valuable.
Even if you’re not the top expert in your field (yet), there’s a person out there who is a few steps behind you in their journey and your expertise is valuable to them. Get paid for it!
Services will always be the best starting point for online courses.
This is why I love working with coaches and freelancers: When you’ve already honed and refined your methods by working with one-on-one clients, translating those methods into an online course becomes a natural next step, and that transition will be infinitely easier.
Courses are not a a one-size-fits-all solution for every business.
So many online business ‘gurus’ try to make freelancers and coaches feel like they’re doing it wrong if they’re not offering online courses. There is nothing wrong with being a service-based business! Don’t create an online course just because someone tells you you should.
Results are directly proportional to effort.
You get out what you put in. Anyone who says courses are “easy” passive income is lying to you. If you follow a “build a course in one weekend!” strategy, you’re probably going to build a shitty course. Sorry, thems just facts. Put in the effort to build a course that you’re proud of.
Effort in the right place.
Spend more time building your audience. Spend more time on your sales copy. Quit wasting hours or days of your life screwing around with tech. An efficient, no-bullshit sales page that hits people in the chest like a cannonball will convert better than a fluffy, bloated, 4000-word sales page any day of the week. Put your effort where it counts the most.
Running your business in a state of panic serves no one.
Not your customers, and definitely not you. Stop launching by the seat of your pants. Stop leaping before you look. Things will go wrong, but 99.9% of those things are not actually catastrophes. Launching shouldn’t make you cry.
Choose connection over competition.
Your course idea has probably already been done! But no one else teaches it the way that you teach it. Stop worrying about your ‘competitors’ and start thinking about those people as potential collaborators and allies. There is enough money for everyone. It’s not pie.
We support BIPOC, LGBTQ+ rights, and are unapologetically Feminist.
Racism, white supremacy, homophobia, and misogyny have no place in online business or anywhere else, full stop. We’re committed to continuously examining the way we operate and educating ourselves about how systems of oppression benefit us, and how we can do better in helping to dismantle those systems and build an inclusive, equitable, anti-racist company.
Yay, you made it to the bottom!
Wanna see if we’re a match?
Let’s talk about building your course.
