Chief Problem Solver. Chaos Wrangler. Digital Swiss Army Knife.
I’m Erin Gibson, a Digital Marketer & Business Systems Strategist who thrives on turning big, messy ideas into polished, working realities. For over 20 years, I’ve been helping clients untangle the knotwork of strategy, marketing, tech, design, and logistics that come with doing ambitious things—online and offline.
The clients I work with fall into one of these two groups:
🧠 Brilliant professionals running at full tilt who need someone to take things off their plate and just handle them—whether a new sales offer, tech integrations, a rebrand, or project management.
✊ Mission-driven organizations from non-profits to political campaigns, who need help getting things done fast, smart, and with a small team or a small budget.
I currently take on:
- A few retainer clients who get my ongoing monthly support.
- A couple of project-based clients at a time.
- A limited number of VIP Days each month.
I bring a strategic mind, a wide-ranging toolkit, and zero tolerance for bloated strategy or fluff. I don’t believe in vibes-based decision making—I prefer data, logic, and simplicity. I’m the person you call when Google fails you and ChatGPT taps out.
No-BS, No-Influencer Vibes
New clients find me via good ole’ fashioned word-of-mouth referrals or random internet luck. You won’t find me on Tiktok or Instagram sharing hot takes about algorithms or trying to sell you a group coaching program. I know that’s a bit unusual these days, but I’m not trying to be an influencer—I’m here to do the work.
Whether you’re launching a new marketing strategy, a new campaign, getting your business organized, scaling your systems, or just need someone to yell at your software until it behaves—I’m your person.
Kind words from lovely clients.
Erin has a system that makes creating courses so easy, outlining literally everything that you need to create, from how to structure your content, to the sales funnel emails, to the follow-up sequences, how to nurture your student base.
Honestly, Erin’s depth of knowledge is just phenomenal and she really understands the heart and soul of course creation. She’s amazing.
Working with Erin is absolutely phenomenal. Erin supports us in running five courses and marketing them. We had one of our first really large launches to the Irish market recently and it blew our expectations out of the water. I think a lot of that was down to the work that Erin had done.
Working with Erin is the best thing we’ve done at UrAbility and you won’t regret it.
Is it weird to say I’m addicted to working with Erin? Weird or not, it’s true! The things she catches, the changes she suggests, the tweaks she points out that I hadn’t even thought of? UGH SHE IS SO GOOD. She’s insanely professional, wildly organized, and just a really awesome human. Hire her now!
I was struggling to create an online course that reflected what I have been teaching for the past 20+ years. Erin made each step in the process simple and clear.
I felt very empowered in every step and I found myself in action where I had been unsure and afraid. Now I have an online course that I’m proud of!
Working with Erin gave me so much peace of mind and made the entire process of launching my course less stressful. Having her strategic guidance and keen eye on everything made the end result that much better.
Erin took everything I wanted to get done and raised it to a whole new level. Tag teaming my course with her was the best partnership I could have imagined!
It was such a pleasure collaborating with Erin. She was able to help me take my long, wordy presentations and craft them into an organized, easy-to-digest course.
She is so knowledgeable and methodical—she took what was an overwhelming project for me and made it achievable. I’m so happy with the result. THANK YOU SO MUCH!
Erin offered crucial design and strategic insight for my course. Every edit she made and suggestion she offered made Phonewise more accessible, better looking, and more awesome.
She is very talented and insightful and provides excellent value. She is also a clear and honest communicator. You will love working with her!
Erin is the best thing that ever happened to my business. She’s so smart and proactive about all the systems that make everything run more smoothly and efficiently. I love her straightforward communication style and her sense of humor; she’s a treat to work with and EXCELLENT at what she does!
Erin quickly became invaluable to me and my growing business. She is prompt, thorough, and a ton of fun to work with. It’s such a relief having her on my team and knowing that when she’s working on a project, it’s going to get done quickly and efficiently. She organizes, prioritizes, executes, and communicates flawlessly along the way.
Erin just gets it! And then she gets it done. She has a keen eye for how to present things in the simplest, most effective way possible. So glad to have found The One!
Erin was a complete pleasure to work with. She was timely and responsive, attended to every detail we discussed, and delivered everything we aimed to accomplish and more. I highly recommend her for businesses looking to expand their marketing efforts or launch their offering.
I’m a self-proclaimed control freak so I was a little nervous, but working with Erin was like having my very own personal easy button. She’d anticipate my questions in advance and answer them before I even had a chance to ask, and she went to bat and did more than I could have imagined!