Unpopular Opinion: Creating online courses is NOT the right move for every business. Do you need to start with services? Maybe! These are some factors you should consider and how how to decide.
In those first few minutes after they press BUY NOW, your customers are at their most vulnerable. They might be questioning their investment, feeling apprehensive about spending so much money. That’s why your welcome email is CRUCIAL to not only making sure that your students have a good experience, but also… wait for it… reducing refunds!
Bad sales pages are the death of great online courses. If you’ve created an online course and it launched to a nice, crisp bellyflop even though, by all rights, it should be selling… the first thing you should do is reevaluate your sales page. These are some mistakes I see over and over again that will cause your sales page to fall flat.
When you’re selling a course or a service, testimonials are the most important thing on your sales page. In the rest of our lives, it’s drummed into us that following the herd is for chumps. But when someone is thinking about buying your course or service and money is involved – especially when it’s a lot of money – people really want to be part of a herd.
It comes up over and over again in online course creation circles. “Should I offer my students lifetime access to my course?” The truth is, customers LOVE lifetime access. Because you’re basically promising them a unicorn. Lifetime access is not just a myth; it’s also dangerous to your business.
I’ve worked with so many freelancers and coaches and I get to see all of their nitty gritty money details. Would you be surprised to know that many of them aren’t actually sure whether or not they’re making a profit? Pricing your services for profit is crucial to staying in business as a solopreneur. This is how you find that magic number.
It’s so important to TEST your systems. Whether you’re offering a free lead magnet, booking appointments online, or selling online courses, you need to test the client experience to make sure you understand it and everything works. All that testing can get tricky when you only have one email address, but this super simple Gmail hack makes it a cinch.
When you host your courses on Teachable, each course has a built-in Teachable sales page, whether you want it or not. But sometimes, you may want to send people who land on that page to a custom sales page that you’ve built elsewhere. Teachable doesn’t offer a native way to do that, but fortunately it’s one simple line of code!
When your very first email goes out to a prospective client, you need to make sure that your email signature is on point. Here’s how to quickly and easily create a professional looking signature in Gmail FOR FREE, no silly signature generator required.
In my last post, I explained how you could use custom fonts on your Teachable sales page if you had a font file, like a TTF or an OTF. This is absolute must have stuff if you’re looking to keep your branding consistent. A few people asked if it was possible to do the same with Google Fonts. Of course it is! Here’s how.
If you're ready to turn your 1-on-1 services into a digital product, you're in the right place!
I help coaches and freelancers turn their one-on-one services into polished, profitable online courses, so they can live life on their own terms.